How’s that for enticing title? Getting your areavoices blog seen by more eyes is really pretty simple. It comes down to one word: TAGS.
The best piece of advice I can give to you about extending the reach of your blog is to effectively use TAG words. Let me illustrate. Let’s say we have a featured blogger who writes about her family’s recent trip to Disney World. Normally, she might use the TAG words “family” or “moms” to describe her blog posts. As you know shortly after she makes her post, that post will appear on the home page of any FCC website in which she is featured. And if she used her regular tag words of “family” and “moms” she’ll also be seen under the tab “Life” and the sub tabs of “family” and “moms.” (If you’re not sure what I’m talking about go to the top of whatever FCC website you’re reading this post from. You’ll see a number of tabs across the page. They represent the inner sections of the newspaper).
Now let’s consider how else she might tag her content to get even more coverage. In addition to “family” and “moms” she might want to use these additional tags:
TRAVEL: she’s sharing her travel news about Disney World
MONEY: she mentions how she budgeted for the trip
FOOD: maybe she writes about some grand Mickey Mouse ice cream sundae she had at the resort
K12 EDUCATION: maybe she writes about how her son’s school is assigning a writing project for class to make up for lost school time.
That would get her blog posted on 4 additional pages within the website and opens a whole range of possible searches from Google. My point is to think broadly and completely about what you’re writing about. Look at those tabs at the top of this page. Do they fit with what you talked about? Each blog post can have very different tag words.
Now you can go too far. A few months ago, I met with the director of a local theatre. In talking about the broad use of these tags, he jokingly said, “Okay, so if we put on the play “Arsenic and Old Lace” in addition to tagging our post “entertainment” we can tag it “crime?” Not exactly, but I like the way he thinks.
When it comes to tags, think it through. Assess exactly what you wrote about and apply those tag words. In so doing, there is a good chance you’ll be read by more people.
And speaking of tag words, that will be the subject of our next Tuesday webinar. Every Tuesday at noon, some of us from areavoices gather to answer your questions regarding your areavoices blog or how to start your areavoices blog. All you need to do is call in and register. It’s free and you can stay in your own place to participate. Just shoot me an email if you’d like more information. firstname.lastname@example.org.