Every blog contains these elements: header, navigation, slider/content bar, sign up, recent posts, social sharing options. Here’s a breakdown of the latest trends in digital content and what you may want to be aware of when it comes to your site.
- Everyone is writing listicles… so don’t.
- Embrace your unique take on life.
- What’s your story to tell or passion project to share?
- Seek the right audience, not a huge audience.
- RSS feeds = dead
- E-newsletters = alive and well
- They establish one-on-one communication.
- They provide the opportunity to start and nurture a relationship.
- There is added value by providing other content than just your own.
- Do whatever you can to get in an inbox.
- Content syndication = new readers
- Where is your audience?
- Syndication is appropriate when building credibility and awareness.
- DIY design tools can be handy (think Canva).
- Adds a new level of sophistication and visual interest to your site.
- Consider adding a banner, infographics, art and photos.
- Beware of dark social (what can’t be tracked).
- To obtain credibility, strive to look less like a blog and more like a simplified website.
- They are obsolete now; consider removing them from your site.
- Behavior is changing; conversations are happening elsewhere (Facebook, LinkedIn).
- Comments can be a relationship-building tool but can also be time-consuming.
Featured image courtesy Pioneer Press.